Since one message may not fit all, Wilen Press provides Variable Data Imaging (VDI). VDI enables clients to customize a marketing message onto a print piece and forget about the costly versioning expenses that in-line presses can demand.

This equipment is ideal for the client who has a large audience base, but wishes to leverage Behavior Modeling (or Propensity To Buy Models) to customize and deliver a relevant message.

Clients can produce a single master print piece on our in-line presses, then slide that piece over to our VDI equipment where we can emblazon a customized, targeted marketing message onto the piece. With VDI, versioning your marketing message is infinite, cost-efficient and turnkey.

Take a look at some recent Samples.

For more information, Contact Us.